How Gainsight Created a New Category with Community

How Gainsight Created a New Category with Community

Podcast to Blog

Episode 6

On the C2C Podcast, Episode 6,
Derek Andersen, CEO and Co-Founder of Bevy, talks with Brian Brannon, Corporate Marketing Manager at Gainsight. Brian develops the Gainsight brand's narrative in order to better connect with their customers, investors, and the public.
(Full Transcript)

On this episode, we talk about how Gainsight built their own category—customer success— in large part due to the work that Brian has been doing with their community called Pulse Local. We also talk about why customer to customer marketing is such a powerful tool and how their ambassadors are now moving closer and closer to the C-suite as the industry that they have created rises as well.

Gainsight's Pulse Local Program was born from this need, and allows customer success managers to plug into the local community of their peers, and through that local community, connect with a global network of chapters. Brian talks about why it's important to inspire and activate the community in order to grow. Using a one-to-many approach with their in person events, means that Gainsight HQ can hear from more of their community members at once, and spread the word faster and more efficiently.

One of Gainsight's core values is "childlike joy and bringing a learners mind to everything that you do," says Brian, "that doesn't always mean that the best idea is having your CEO as a rap star..but we always think as long as we can push the boundary of the norms, especially in enterprise software, or do something unique that is community-focused and that is fun, oftentimes that's a great way for us to do that."

Listen to the C2C Podcast, Episode 6 here, and tune in next time as we dive into all things community.
(Full Transcript)

What to read next

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About Author

Beth McIntyre

Community & Events Marketing Manager at Bevy! Passionate about building our community and connecting with members. When I'm not writing for the Bevy Blog, I'm writing about my global travels!

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